002- Emotional Fonts

An article in the respected journal Perceptual and Motor Skills describes a study on the emotions that font choices evoke. Students were given a New York Times article in 1 of 2 fonts, either Times New Roman or Arial. The university students described their assigned passages as more angry or funny if they were reading the Times New Roman version.

What does this mean to you? If you use the default fonts, you probably don't care anyway.  If you are choosing a specific font, consider whether you want seriousness or a more diverse emotional response.

Article abstract link in Medline